But seek ye first the kingdom of God and His righteousness, and all these things will be added unto you” (Matthew 6:33).
The above verse is one that is familiar to most Christians, but I wonder how many think about exactly what it means to “seek first the kingdom of God.” I think the most obvious interpretation of this is that we should be seeking, first and foremost, to be more like Jesus. This involves surrendering our will to His and learning what He desires of us. One area that I think is hard for a lot of people to surrender is that of finances.
With the ever-rising popularity of places like Walmart and Amazon, many “mom and pop” companies have gone by the wayside. We see fewer cottage industries because everyone knows that they can’t compete with companies that have a large enough bank account to buy products for next to nothing and then sell to the consumer for less than you or I could sell them for.
I am not saying that it is wrong to shop at big stores and save money. I like to bargain shop myself. And, if we are talking twice the price or more to order from a Christian company, my budget would probably not allow me to spend that much. However, I have found instances where the savings is only a few dollars, and this is where I would much rather support my fellow Christians or local businesses.
One reason this is weighing heavy on my heart, besides the fact that I just started my own online bookstore, is that I travel the country setting up booths to sell books for Family Renewal and Master Books. These companies spend a lot of time and money to go to conventions where people can look through the books to decide what they would like to purchase. Then many times they go home and order from Amazon or another discount seller, leaving us to pack up the inventory and take it back home. No wonder conferences are dying left and right as exhibitors are no longer covering their expenses.
What many don’t realize is that, when you purchase that really cheap product from a discounter, the creator of the product gets very little from that sale. If you buy a book on Amazon, for example, the author probably makes less than $2/book. Less than $1 in some cases. Most authors are happy to get books into people’s hands so they would rather folks buy from Amazon than not buy, but if you want to support your favorite author and help him or her to be able to continue to write and, in some cases, support their families, then it is much better to purchase directly from the author or another Christian distributor that doesn’t discount very much.
As Christians, we are to be good stewards of the funds God has given us, but we also need to pray about where to use those funds and who He desires to bless through our purchases. It is His money after all.